UNDP and UNICEF Launch See It, Be It Green Careers Campaign
Meta Description: UNDP and UNICEF have launched the See It, Be It campaign to help young people explore green careers across science, technology, agriculture, finance and other sectors shaping a sustainable future.
Background and Campaign Description
The United Nations Development Programme (UNDP) and the United Nations Children’s Fund (UNICEF) have launched See It, Be It, a global campaign designed to help young people discover career pathways that support a sustainable, nature-positive and low-carbon future.
Announced on 22 October 2026, the campaign aims to make green career opportunities more visible by showcasing young professionals already working to protect the environment, develop sustainable businesses and create solutions to global challenges.
The initiative responds to gaps in career guidance that can leave young people unaware of emerging opportunities linked to the green transition. Through real-life stories and diverse role models, the campaign seeks to help young people connect their interests, education and skills with careers that benefit people and the planet.
Green Career Pathways the Campaign Will Highlight
The See It, Be It campaign will feature professionals working across a broad range of sectors, demonstrating that contributing to a sustainable future is not limited to environmental science.
The areas highlighted include science, technology, business, agriculture, communications, finance, creative industries and community leadership.
Examples include scientists restoring ecosystems, entrepreneurs developing sustainable businesses, innovators creating new technologies and community leaders protecting local environments.
By presenting these different career journeys, UNDP and UNICEF hope to encourage young people to explore opportunities they may not previously have considered.
Campaign Objectives and Benefits
The campaign aims to broaden young people’s understanding of the careers emerging from the transition towards more sustainable economies.
Its approach centres on sharing relatable role models, explaining how people enter different professions and helping young audiences understand how their existing interests and abilities could contribute to environmental and social progress.
The initiative also encourages collaboration between organisations, youth networks, educators, employers, communicators and sustainability professionals.
Early supporters include the Global Youth Biodiversity Network, the Nature Working Group of YOUNGO and the Youth Negotiators Academy. These organisations and networks can help share career stories and make diverse role models visible to young people in different communities.
Additional Information
UNDP and UNICEF are inviting partners to contribute stories, promote professional profiles and help expand the campaign’s reach.
Organisations, educators, employers and youth networks interested in supporting the initiative can learn more through the official UNDP See It, Be It campaign page.
Important: See It, Be It is a career-awareness campaign, not a job vacancy, scholarship or direct recruitment programme. The campaign information provided does not announce funding or guaranteed employment opportunities for participants.
Frequently Asked Questions
1. What is the See It, Be It campaign?
It is a global campaign led by UNDP and UNICEF that showcases people, skills and career opportunities contributing to a sustainable, nature-positive and low-carbon future.
2. Which organisations launched the campaign?
The campaign was launched by the United Nations Development Programme and the United Nations Children’s Fund.
3. What careers will the campaign highlight?
It will showcase pathways across science, technology, business, agriculture, communications, finance, creative industries and community leadership.
4. Who is the campaign intended to help?
The initiative is designed to help children and young people discover sustainable career possibilities and identify role models whose experiences can broaden their understanding of the world of work.
5. Can organisations participate in the campaign?
Yes. UNDP invites partners to contribute stories, share professional profiles and promote the campaign through their networks. Interested organisations can consult the official campaign page.
6. Does the campaign offer jobs or scholarships?
The supplied campaign announcement does not establish a jobs or scholarship programme. Its focus is career awareness, visibility and connecting young people with examples of professionals working towards a sustainable future.
Opportunities Feed Assessment
The See It, Be It campaign highlights the importance of accessible career guidance as economies increasingly focus on sustainability and environmental responsibility. By presenting diverse professionals and practical career journeys, the initiative may help young people understand how their skills and ambitions can contribute to a greener future.
For students, graduates and young professionals, the campaign provides a useful starting point for exploring careers beyond traditional job categories.
Disclaimer: Opportunities Feed shares career, education and development information for informational purposes. It is not affiliated with UNDP or UNICEF. Readers should consult the official campaign page for details about participation and partnership opportunities.
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