UNICEF is recruiting a remote Paid Media Consultant for Latin American and Caribbean markets. The 12-month consultancy requires English and Spanish fluency, digital fundraising experience and at least five years of relevant professional experience. Apply by 23 October 2026.
Background & Job Description
UNICEF is inviting applications for a 12-month Paid Media Consultant assignment supporting digital fundraising across Latin American and Caribbean (LAC) markets. The consultancy falls under UNICEF Private Fundraising and Partnerships, Individual Giving and Digital Fundraising.
The assignment aims to strengthen paid media performance, improve fundraising campaign results and help country offices use data and artificial intelligence to attract supporters and generate revenue.
The successful consultant will support campaigns across platforms such as Google, Meta and TikTok, develop data-driven marketing strategies, analyse performance and provide technical guidance to local teams. The position is advertised as remote, with Geneva, Switzerland, listed as the duty station.
Applications close on 23 October 2026.
Opportunity Overview
| Detail | Information |
|---|---|
| Organisation | UNICEF |
| Opportunity | Paid Media Consultant for LAC Markets |
| Functional areas | Communication and Fundraising |
| Contract type | Consultancy |
| Duration | 12 months |
| Work arrangement | Remote |
| Duty station | Geneva, Switzerland |
| Experience required | Minimum 5 years of relevant professional experience |
| Languages | English and Spanish |
| Application deadline | 23 October 2026 |
| Consultancy fee | Not specified; a separate financial proposal is required |
| Official application | Apply through UNICEF Careers |
Tasks and Consultancy Benefits
The consultant will help UNICEF strengthen and scale its digital fundraising activities across international markets, particularly in Latin America and the Caribbean.
Responsibilities include supporting paid search and paid social campaigns, improving advertising performance, analysing marketing data and developing strategies to increase donor acquisition, fundraising income and conversions.
The assignment also involves providing technical guidance, training and practical resources to country offices. The consultant will help teams implement effective campaign management practices, improve reporting and adopt AI-enabled advertising capabilities.
Relevant work may involve:
- Managing and optimising paid media campaigns across Google, Meta and other relevant platforms.
- Developing data-driven strategies to improve campaign performance and fundraising revenue.
- Analysing return on investment (ROI), cost per acquisition (CPA), return on advertising spend (ROAS) and conversion data.
- Using AI-powered advertising tools and analytics technologies to improve campaign outcomes.
- Supporting campaign reporting, tracking, data quality and advertising account management.
- Strengthening local capacity through technical guidance, training and best-practice resources.
The consultancy offers an opportunity to contribute to UNICEF’s fundraising activities supporting its work for children and communities worldwide.
Qualifications and Eligibility
Applicants must meet the following minimum requirements.
Education
Candidates must hold an advanced university degree in marketing, computer science, engineering, technology, digital media or another relevant field.
Alternatively, applicants with a first-level university degree in a relevant discipline may qualify with two additional years of qualifying professional experience in lieu of the advanced degree.
Professional Experience
Applicants must have at least five years of relevant professional experience in paid media performance marketing, digital fundraising or digital marketing, with particular emphasis on AI-led digital performance marketing.
Candidates should demonstrate experience in:
- Executing and optimising paid social campaigns, particularly Meta.
- Managing paid search campaigns, including Google and Bing.
- Advertising account management, campaign delivery and performance reporting.
- Data-driven campaign analysis and customer acquisition.
- Managing multiple long-term projects across at least five international geographical markets.
Applicants are specifically instructed to include a list of the geographical markets they have managed in their CV or cover letter.
Technical Skills
Hands-on experience with AI agents and AI-supported advertising features is required. Relevant technologies include Performance Max, Demand Gen, Advantage+, AI Max, Google Analytics 4, Facebook Conversions API (CAPI), Google Enhanced Conversions, and advertising pixel and event setup.
Familiarity with enterprise advertising platforms such as programmatic advertising systems, Netflix Ads, Amazon DSP and DV360 is considered an advantage.
Language Requirements
Fluency in English and Spanish is required for work supporting Latin American and Caribbean markets.
Knowledge of another official United Nations language—Arabic, Chinese, French, Russian or Spanish—is considered an asset.
Additional Information
The application deadline is 23 October 2026, according to the official vacancy notice.
Candidates are required to submit the following documents through UNICEF’s online recruitment portal:
- An up-to-date Talent Management System (TMS) profile and curriculum vitae.
- A cover letter describing relevant paid media performance marketing and digital fundraising achievements.
- A separate financial proposal using UNICEF’s designated template.
The cover letter should include measurable examples of previous campaign success, such as ROI, CPA, ROAS, revenue generated and conversions achieved across different geographical markets.
How to apply: Visit the official UNICEF application portal, review the requirements and submit all requested documents before the deadline.
UNICEF does not charge application, recruitment or processing fees at any stage. Applicants should use official UNICEF recruitment channels and should not pay anyone promising employment.
Frequently Asked Questions
1. What is the UNICEF Paid Media Consultant opportunity?
It is a 12-month consultancy supporting paid media performance, digital fundraising and advertising optimisation across Latin American and Caribbean markets.
2. Is the UNICEF consultancy remote?
Yes. The vacancy is advertised as remote, with Geneva, Switzerland, listed as the duty station. Applicants should consult the full terms of reference for any additional location or working arrangements.
3. How long does the consultancy last?
The assignment has an advertised duration of 12 months.
4. What qualifications are required?
Applicants need an advanced degree in a relevant field or a first-level university degree combined with two additional years of qualifying professional experience.
5. How much professional experience is required?
A minimum of five years of relevant professional experience in paid media performance marketing, digital fundraising or digital marketing, with a focus on AI-led performance marketing, is required.
6. Must applicants speak Spanish?
Yes. Fluency in both English and Spanish is required for the assignment supporting LAC markets.
7. What technical experience is required?
Applicants need hands-on experience with paid search and paid social campaigns, AI-powered advertising features, analytics, conversion tracking and performance reporting. Familiarity with tools such as Google Analytics 4 and Facebook CAPI is also required.
8. Is the consultancy salary published?
The supplied vacancy information does not state a fixed fee. Candidates must submit a separate financial proposal using UNICEF’s designated template.
9. What is the application deadline?
The deadline is 23 October 2026.
10. How can I apply?
Submit your application and supporting documents through the official UNICEF recruitment portal.
Opportunities Feed Assessment
This UNICEF consultancy is particularly suitable for experienced digital marketers and fundraising professionals with strong paid advertising, analytics and AI-enabled campaign optimisation skills. The five-year experience requirement, English–Spanish fluency and proven results across multiple international markets make it a specialised opportunity rather than an entry-level role.
Applicants should prioritise measurable campaign achievements in their CV and cover letter and ensure their financial proposal follows UNICEF’s required format.
Disclaimer: Opportunities Feed shares employment and consultancy opportunities for informational purposes. It is not affiliated with UNICEF and does not recruit on the organisation’s behalf. Applicants should verify the complete terms of reference, eligibility criteria and submission instructions through the official UNICEF recruitment portal.
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